Layoffs, Handled Like Humans
We’ve all seen recent headlines about layoffs that didn’t land well - a reminder that layoffs aren’t just about numbers. They’re about communication.
And when that communication goes sideways, everyone notices.
You can’t make a layoff “good” - at least not for the people affected - but you can make it human.
Think of it as the three T’s:
Tech.
Quadruple-check your systems. The right information has to reach the right people at the right time. A tech failure turns a sensitive situation into chaos and amplifies the fallout. Suddenly, the story isn’t just about layoffs; it’s about how they were mishandled.
Tact.
Communicate with empathy and respect. Include every detail that can help soften the blow - severance, extended pay or benefits, outplacement support. People are watching: employees, customers, investors. Your brand is on the line.
Tactics.
Nail the fundamentals - timing, channel, sequencing, and clarity - for both those impacted and those who remain. Then pause other planned communications around the announcement. No one wants to see a “We’re hiring!” post in their feed that day.
Layoffs will never be easy. But thoughtful communication can preserve credibility, demonstrate leadership, and remind people that even in hard moments, respect still counts.